Domain:
Digitalisation; Compliance and Enforcement; Service Delivery; Our Core Competencies
Content Type:
Classroom
Audience:
Middle Management; Manager; Senior Management
Course Code:
CRPAE10
Who Should Attend:
You are a Service manager or team leader in the Singapore Public Service tasked with identifying a business problem or implementing solutions in your agency.
Programme Overview
With customers expecting a personalised experience across all channels now, how can you use data to anticipate customers' needs, make smart recommendations and enhance the overall customer experience? In this hands-on programme, you will learn how to use techniques such as GovText, and clustering and association analysis. Through data-driven analytics, you will gain a clearer understanding of your customer profiles and improve the consumer journey.
Learning Outcomes
- Improve a customer experience driven by data, analytics and technology
- Discover how machine learning techniques can be used to improve the customer journey
- Use visualisation tools like Tableau Dashboards to gain customer insights
- Apply data clustering technique with the use of GovText tool
- Identify the role of technology and automation in analytics solutions
- Learn how other agencies have used analytics to improve their customer experience
Last updated: 15 Jan 2025
- Innovating and re-inventing the customer journey
- Demonstration of data clustering using dummy data to understand the process
- Combining data clustering with the use of GovText tool
- Applying descriptive and predictive analytics technique
8.00 hours
CSC
Session dates:
- 30 Jul (09:00 - 17:00)
$915.60 per participant
(including 9% GST of $75.60)
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Registration information:
- Registration closes on 23 Jul 2025
- First-come-first-serve basis.
- Programme fee may vary on different financial year.
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