Content Type:
Virtual Classroom
Remark:
This programme consists of two half-day on Zoom and you are required to complete the pre-course reading before the start of the Virtual Classroom session.
Who Should Attend:
You are a Service officer who is keen to use Behavioural Insights and apply it in digital environments.
Programme Overview
Behavioural science provides insight into behaviour and informs how we ought to look at it in order to better anticipate and shape customer behaviour, satisfaction and experiences.
In this programme, participants will understand how behaviours change when using different digital tools. They will also learn a range of activities that can be used to understand and observe behaviours in digital environments.
Learning Outcomes
- Understand how behaviours change when using different digital tools
- Use existing digital data during the Target and Explore phases of a project
- Propose digital solutions using the EAST (Easy, Attractive, Timely & Social) framework and examples of successful interventions
- Outline an appropriate evaluation for a range of digital projects.
Last updated:
Why do we behave differently online? How do we study and understand online behaviours in order to shape them? How do we design and evaluate digital behavioural insights solutions?
This course will give you insight into why people behave different on online platforms and how we might nudge those behaviours using behavioural insights.
Joceline Yong
Joceline is an Advisor at BIT Singapore working across a range of policy domains, with particular experience in health, well-being, and employment. Prior to joining the team, she conducted research exploring the effects of food photography on eating behaviour. Joceline holds a Bachelor’s degree in Psychology from Yale-NUS College.
Cameron Knott
Cameron is a Senior Advisor at BIT Singapore focusing on quantitative research. Prior to Singapore, Cameron worked in the BIT Wellington office. Before BIT, Cameron worked for three and a half years as a founding member of the Victorian Department of Premier & Cabinet’s Behavioural Insights Unit. He worked in education, regulation and transport policy for KPMG’s government advisory practice. He began his career in Grattan Institute’s Higher Education Program. Cameron holds a Bachelor’s of Science (Psychology) (Hons) from the Australian National University.
