You are a Singapore Public Officer who drafts speeches for your agency's principals.
Programme Overview
What does it take to write effective, compelling speeches? The key is to understand your target audience so that you can craft appealing messages that help build rapport between the speaker and them. You'll also need to know how to conduct in-depth research, and structure your speeches thoughtfully and with the appropriate language.
Learning Outcomes
Identify the key factors of a good speech.
Use the appropriate language when writing speeches for different target audiences.
Define the target audiences for different situations and discuss ways to craft speeches that build rapport.
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What makes a good speech?
Defining the aim of the speech: what is the message?
Researching the audience
Gathering the information and verifying the facts
Drawing up an outline
Putting up the first draft
Checking the links
Using spoken English
Crafting sound bites
Useful devices in speech writing
Dr Menon
Dr K U Menon is Senior Consultant with the Ministry of Communications and Information. For over a decade, he headed the National Resilience Division (NRD) responsible for emergency planning, coordinating information flow during all civil and national emergencies (such asthe MI 185 air crash, Michael Fay incident, Barings Bank collapse, Vietnamese refugees, SARS, Avian flu, and H1N1 pandemic to name a few), and organising nation-building programmes. He also previously headed the Media and the Research & Planning Divisions.
He began his career in Research with the Ministry of Defence in 1978. Prior to his deployment to the Ministry of Information, Communications & the Arts (MICA), he was a Research Fellow at the Institute of Southeast Asian Studies (ISEAS) with a special interest in the security of small states in SE Asia.
He has an Honours degree in Social Anthropology from Victoria University of Wellington, NZ, and a BA in Communications & Media Management, University of South Australia. He undertook postgraduate work in Political Science at Monash University, Melbourne. He has published articles in political science journals & monographs during his term at ISEAS. In recent years he has focussed his attention on issues of Public Health and Risk Communications and contributed articles to the Journal of Communications Management (London), Annals of the Academy of Medicine (Singapore) and RSIS Working Papers (NTU), and on the ZIKA virus in The Lancet (Feb 2016). He has presented papers & original research at Workshops & Conferences abroad - Taipei (IFRI); Phnom Penh (ASEAN); Oslo (ASEF); Bellagio (Rockefeller Foundation) and in Singapore. He is a member of the World Health Organization (WHO) International Health Regulations Emergency Committee and was recently involved in meetings on the ZIKA virus.
He retired in 2011 but continues to be engaged full-time by the Ministry.
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