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This is a blended programme comprising asynchronous (e-learning) and synchronous (instructor-led) components. Asynchronous learning will take place on LEARN Digital Classroom (LEARN DC), a one-stop space for you to access your virtual classroom sessions, programme-related online learning materials, quizzes and assignments, as well as meet your classmates for discussions. You do not need a LEARN account to access this programme.
This programme consists of two half-day (9.00am - 12.30pm) sessions on Zoom and pre-course work on LEARN Digital Classroom.
With effect from 1 Oct 2023, this programme is will no longer be eligible for the Frontline Service Allowance (FSA) scheme.
Who Should Attend:
Programme Overview
Despite the proliferation of technology and digitalisation, face-to-face interactions remain a critical touchpoint between public agencies and customers. It is through these interactions that connections are built, and trust established, with members of the public. Therefore, it is critical for us to have the skills to ensure each experience leaves a lasting, positive impression on our customers, and when faced with difficult situations, manage your emotions, so that you remain calm, non-judgemental and respond with thoughtful words and behaviours.
Learning Outcomes
- Recall CARE Service Principles of the Singapore Public Service
- Describe and apply quality service standards along the 4R process in face-to-face situations
- Explain the connections between behaviour and impressions created
- List ways to promote green service behaviour
- Demonstrate positive vocal and visual skills when delivering service
- Remain calm and manage behavioural responses to challenging service situations
- Serve with firmness during difficult service encounters
- Review Singapore Public Service’s Quality Service Principles
- First Impressions Counts - 4R Process and Quality Service Standards
- We Choose Our Behaviours – Verbal & Visual, Red & Green
- Understanding What Makes Up Behaviours
- Promoting Green Behaviours
- Face-to-Face Vocal Skills
- Face-to-Face Visual Skills
- Understanding What Customers Want
- Profiling Customers
- Positive Responses to Challenging Customer Situations
- Build Assertion Skills to Manage Difficult Customer Behaviours


Chua Bee Choo
Chua Bee Choo conducts training mainly in the areas of customer service and personal effectiveness. Her areas of training include Customer Service, WITS/IQC, Emotional Intelligence, Time Management, Managing and Motivating Frontline Staff for Service Excellence, Working with Difficult People and The 7 Habits of Highly Effective People. Ms Chua’s experience comes from years of working with people from different industries, both from the private and public sectors. Her forte in customer service comes from her practical experience in dealing with customers at the front counters and call centres, as well as developing and implementing service policies and initiatives; such as setting service standards, conduct service audits, evaluating performance and implementing the integrated rewards system for the organisation. She holds a Master of Education in Training and Development with the University of Sheffield, Bachelor of Arts (Hons), Diploma in HRD, Associate Diploma in Customer Service (USA) and the Associate Diploma in Public Speaking (LCM), a Certified Trainer for the Disc Profiling System, Certified Trainer for the 7 Habits of Highly Effective People, Certified Six Seconds Associate EQ Trainer and Certified Stress Management Consultant. She has also attained ACTA certification awarded by WDA.- 05 May (09:00 - 13:00)
- 06 May (09:00 - 13:00)
(including 9% GST of $47.70)
Registration information:
- Registration closes on 28 Apr 2025
- First-come-first-serve basis.
- Programme fee may vary on different financial year.
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