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Domain:
Compliance and Enforcement; Public Communications; Policy & Planning
Content Type:
Classroom
Audience:
Middle Management; Manager; Senior Officer
Course Code:
CRNSC10
Who Should Attend:
You are responsible for developing narratives and messages for communication efforts in your agency. You should preferably have at least 2-3 years of experience planning/running campaigns or doing media work.
Programme Overview
The use of strategic narratives, whether for internal communications, branding and campaign efforts or media pitching, can help people to understand, remember and connect with key messages better. This programme will guide you on how to use a 7-element structure to craft narratives for effective engagement of different audiences.
Learning Outcomes
- Explain the importance of narratives and its application in public communications
- Convert key messages (policy intents) into narratives to achieve desired campaign objectives
- Craft meaningful narratives for different audience groups to communicate and influence
- Conceptualise, develop and customise narratives for different media platforms
- Anticipate sentiments/objections via narratives to achieve buy-in
Last updated: 19 Apr 2025
- Fundamentals of storytelling
- What makes a good narrative – The 7 elements
- Crafting and customising narratives for different audience groups
16.00 hours
CSC
Session dates:
- 14 May (09:00 - 17:00)
- 15 May (09:00 - 17:00)
$1,907.50 per participant
(including 9% GST of $157.50)
Registration Closed
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Registration information:
- Registration closes on 07 May 2025
- First-come-first-serve basis.
- Programme fee may vary on different financial year.